PAID SEARCH MANAGEMENT & SOCIAL MEDIA MARKETIN
Generate More Leads and Win More Deals Through PPC Advertising
Paid search ensures your budget targets prospects who are close to a decision, maximizing efficiency since you’ll only incur costs when someone actively engages with your ad, creating a streamlined path to lead generation.
Maximize Your Visibility with Precision Paid Media
Unlock the full potential of search engines with our targeted paid media strategies. By leveraging our expertise, your business will not just appear on search results pages—it will stand out. With our tailored campaigns, we convert clicks into valuable customer engagements and drive consistent, qualified traffic to your website.
Paid Media: A Smart Investment for Measurable Growth
Our approach to paid media is focused on maximizing your ROI. By targeting prospects who are actively seeking solutions like yours, we ensure every dollar of your budget is spent efficiently. With us, it’s not just about clicks—it’s about strategic, data-driven choices that connect you with your ideal customer and boost your bottom line.
Free Tools We’ve Made to Help You Plan for Your Paid Campaigns
Types of Paid Search Traffic
With a clear understanding of your target customer, their decision-making process and your pipeline goals, we will suggest ad types, and tactics to maximize your return on investment.
Here are the common types of paid advertising we specialize in:
01 – Social Media Ads
While you are likely in a B2B business, your prospects are still human. That means they’re on social media. Targeting these people on the sites they use most often is a great way to raise awareness and ensure your business remains top of mind.
02 – Geotargeting & Geofencing
There’s targeting and then there’s hyper-targeting. The more you know about your potential customers, the better. Let’s say your ABM strategy focuses on prospects who work in a specific building or people who are attending a specific event. Geofencing allows you to target your audience based on their location with highly relevant messages.
03 – Pay Per Click
Every day, your customers are searching for answers to their problems online. Ranking high in search results is a great way to reach them, but it takes time. Pay Per Click ads are your shortcut to the top of the search result page. They help you reach the most relevant audience possible and you only pay if they click through to your website.
04 – Retargeting Campaigns
Many prospects aren’t ready to make a decision the first time they visit your website. Don’t let them forget about you; retargeting campaigns specifically target people who have already visited your site. They allow you to recapture the attention of someone who may be ready to give your business a try.
Discover the Best Ad Platforms to Accelerate Your Business Growth
